Cheshire Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How We Utilize Your Data

Your personal information is used for these key purposes:

• Service Provision and Contract Fulfillment:
  • Handling your vehicle rental bookings and agreements in Cheshire. Confirming your identity and assessing rental eligibility. Coordinating the pickup and return of vehicles. Processing payments while managing deposits and any applicable charges.
• Customer Interaction (Legitimate Interest/Contractual Obligations):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any changes to our services or policies.
• Marketing Permissions and Legitimate Interest:
  • We may send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement for Customer Benefit:
  • Evaluating website activity to refine user experience and service functionality. Conducting research to better our vehicle selection and offerings.
• Compliance with Legal Standards:
  • Adhering to local laws, regulations, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Data Sharing Practices

Sharing Your Information

• Local Car Hire Partners: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Measures

We employ suitable technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. These measures consist of encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Retention Practices

We keep your personal information only for as long as needed to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations. The duration of retention varies based on the type of information and the specific context of its processing.

Your Rights in Cheshire

Your data rights under UK law in Cheshire

• Access to Your Information: Obtain a copy of your personal information with us.

Contact us below to exercise your rights.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to manage your cookie preferences via your browser settings at any time. This gives you control over your data while visiting our site.

Policy Changes

We will periodically revise this Privacy Policy to align with changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend reviewing this policy regularly to stay informed about how we handle your information.

Cheshire Car Hire Inquiries

For inquiries regarding our Privacy Policy or data practices, contact us: